B&s apparel company B&ag, which makes the Southern Cornbread dress, is celebrating its 30th anniversary.
The dress has been on the market since 1999, and the company has sold more than 4 million dresses.
“The Southern Cornmeal Dress has become a signature piece for B&ags and we’re thrilled to celebrate its 30-year anniversary,” said Scott Johnson, chief marketing officer for the company.
The company says the dress has become “the iconic dress worn by Southern Californians.”
B&angs also made a similar Southern Cornflake dress in 1998, the company says, which sold 1.2 million dresses in the first year.
“B&ags is excited to announce that the Southern Crock dress has now been reissued,” the company said in a statement.
“We’re thrilled that the dress is now on sale and the Southern cornmeal dressing is also now available at a discounted price.”
The Southern Cornfield Dress was originally designed by famed Southern California artist and fashion designer David Darrow, and was first released in 1998.
B&ams website lists a $6,000 price tag for the dress.
The Southern cornbread dress was created in the 1950s by B&ap’s founder and namesake, Southern Cornbelt resident Charles B. Balsom, a longtime fashion designer who died in 2002.
The suit, which features a wide neckline and a full skirt, was worn by famous Southern California stars including Marlene Dietrich, Robert Mitchum, Rita Hayworth and Mary Pickford.
The costume was featured in several films including the hit TV show “Southern Bastards.”
It has become the most popular Southern cornflake dress, with sales topping 3.6 million dresses sold last year, according to the Southern Creme Dressing Association.
“In the last 20 years we have seen a rise in demand for this dress,” said Carol Rizzo, vice president of B&aw.
“It is a timeless Southern classic, and we are thrilled to be celebrating its reissue in 2018.”